DisneyMarvelMashups0Two of the most beloved, and profitable, brands of our generation are soon going to be housed under the same roof, as the Disney Company has purchased Marvel Entertainment for an estimated four billion dollars. The deal was announced on Monday, August 31, with both companies hoping to finalize the transaction before the end of this year.

Marvel is home to many notable and popular characters, including Spiderman, X-Men, and the Incredible Hulk. Disney will soon have access to every character in the Marvel catalogue. Marvel has shown great enthusiasm about the deal. According to a statement on their website, Chief Executive Officer Ike Perlmutter stated, “Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses”.

This is not the first time that Disney has purchased another entertainment giant. In 2006, they purchased long time partner Pixar Animation Studios for 7.4 billion dollars. The company also owns ABC, Inc and ESPN.